The search engines are growing faster than ever before, and the Zero-click search is a sign of this evolution. As opposed to users clicking to web pages, Google often gives them solutions directly on the result page. This has changed the way companies take on SEO. A Houston SEO firm has a major role in helping local businesses adjust to this change by making sure that their website's content is displayed on these highly sought-after search results. Why Zero-Click Searches Matter Imagine you're able to ask Google for a query and receive immediate answers without needing to click any button. That's called a zero-click search. This is good for businesses because it means lower traffic, but possibly increased reach. Role of a Houston SEO Firm in Today's Search Landscape Through understanding the intent behind search by analyzing content and optimizing it, as well as using advanced techniques, SEO firms make sure that their clients don't leave out in the current web-bas...