The search industry of Google has dramatically developed over the past 10 years however, nothing has changed the search landscape more than the shift to real-time AI assessments. The traditional ranking systemthat was once largely dependent of predictable indicators such as backlinks and keyword, domain authority and crawl frequency is now being infused with continuous machine learning tests which evaluate user behaviour and search intention as well as the relevance of content and the local trust indicator at a real-time rate. To ensure that businesses remain relevant in a market that is becoming increasingly saturated the need to understand this evolution is not an option anymore. If a business is working in conjunction with one of the Oklahoma City SEO Company or creating strategies inspired by the most successful regional strategies, such as the ones used in Houston SEO Marketing, modern optimization is about adapting to Google's constant, immediate recalibration of its ranking...