How Does the Church of Christ Share Its Message Through Magazines, Radio, and Online Media?

 Some churches grow by building bigger halls. Others grow by putting a printed page in a stranger's hand. Iglesia Ni Cristo has done a good deal of both, but its media work started early and has never really stopped. A magazine came first in 1939, radio followed, and now there are websites, videos, and social pages. This post traces that path, and shows what a media drive looks like when members take it to the street.

When did the church start publishing?

In February 1939. That is when the first issue of Pasugo: God's Message came out, according to the magazine's own site. Brother Felix Y. Manalo, the church's first leader, served as its first editor-in-chief, so the magazine has been tied to him from day one.

The site lists three goals for the magazine. It was meant to share the message of God found in the Bible, to report news about church activities, and to point out what the church sees as errors in the teachings of other religions. That last goal is worth pausing on. It is the church's own wording, and people from other faiths may read it differently than members do.

In the first issue, Brother Felix Manalo explained that the magazine would carry the church's beliefs into all kinds of homes. That simple idea still drives how the church shares its message today.

What does the magazine talk about?

Bible lessons are the core, of course. But a Pasugo article on evangelism and mass media says the church's media also covers everyday topics. It names money matters, marriage, family planning, education, and work. It also mentions problems like drug addiction, alcoholism, and gambling, all discussed in light of what the church reads in the Bible.

The same article says the magazine sometimes states the church's position on social and national issues when events call for it. So it is part sermon, part newsletter, and part public statement.

Who reads it?

The magazine says its readership is now international. It also says that some people and even whole families trace their decision to join the church to a copy a member handed them. That is a claim from the church itself, so treat it as their account. Still, the way the copies are shared gives you a feel for how it works.

What does a Pasugo drive look like?

It is simple and very hands-on. On February 21, 2026, members of the Sta. Rosa City district in Laguna gathered at the Biñan City house of worship for prayer. Then they split up by cluster and walked their assigned neighborhoods, handing out more than 4,000 copies of the magazine. The date was chosen to mark the magazine's 87th anniversary.

A woman who identified herself as Catholic told the church's reporter it was nice to have a copy. One choir member was recognized for giving out the most copies to non-members.

A similar drive took place in Athens, Greece, on February 8, 2026, where members handed out more than 300 copies. So the practice is not limited to the Philippines.

How did radio and television come in?

The church's first radio program aired in February, according to the same Pasugo article. Going by the article's math, that points to 1969, though the page does not give the year outright. Television came later. A church editor's profile mentions a church television program from the 1980s, and another show, called Iglesia Ni Cristo and the Bible, has run since May 2013.

Wikipedia notes that a long-running program called Ang Iglesia ni Cristo is produced through the Christian Era Broadcasting Service International. I would treat that as a general reference, since I could not confirm every detail on the church's own pages.

What matters here is the pattern. Each time a new medium became common, the church added it. Print, then radio, then TV, then the web.

Where can you find the church online?

The official website of Iglesia Ni Cristo, iglesianicristo.net, lists news, beliefs, history, and a directory of houses of worship. At the bottom of the page you will find links to its official media sites and social pages, including Facebook, a YouTube channel for its evangelical mission, and a Telegram channel.

There is a practical benefit to that. A member overseas can follow church news without waiting for a printed copy, and a curious visitor can read about the beliefs before ever walking into a service. Both can use the online directory to find a congregation nearby.

Final thoughts

So, how does the Church of Christ share its message? Through a magazine that started in 1939, radio and TV programs that followed, and websites and videos that carry it forward today. The tools change, but the method stays the same: put the message in front of as many people as possible and let them decide. Whether you are a member, a student of religion, or just curious about Iglesia Ni Cristo, its official media is the quickest way to hear the church describe itself. Reading outside coverage alongside it will give you a fuller picture.

Frequently Asked Questions

When was Pasugo magazine first published?
The first issue came out in February 1939, according to the magazine's official website.

Who was its first editor-in-chief?
Brother Felix Y. Manalo, the church's first leader, served as the first editor-in-chief.

What topics does the church's media cover?
Bible teachings come first. The media also covers church news, family life, work, education, and social issues, always from the church's Bible-based viewpoint.

What is a Pasugo drive?
It is an event where members hand out copies of the magazine in their neighborhoods, usually near the magazine's anniversary in February.

Where can I find the church's official media?
Start with iglesianicristo.net. It links to the church's official media sites, a YouTube channel, and other social pages.